Subject: RE: WTC SOLD! Originally posted by marmadaddy
Ironman brand licensing, including races, amounted to $500 million in sales in 2007. ...The races are, while incredibly well produced, essentially just marketing support vehicles for selling watches, strollers, bikes etc.
Think MarmaMikey is dead-on here ...not sure that the new company will necessarily tinker with the races themselves as that is lifeblood of their brand - which is the essence of the value of their purchase.
Also think it is good news as the increase in value for the brand just peaks volumes to health of the sport. I was concerned with North American Sports lost the brand to WTC (and faded away ) but enheartened by the emergence of Rev-3 right after.
It is good to have competitors within a market place as it keeps each company on their toes and provides variety to draw more people in. The only concern over the years is that WTC bought up most of the storied "independent" races such as Eagleman, Savageman, Timberman, etc. I would like to see Rev-3 - or even some independents - create the same storied experience and to build as history such as these races. |