Charity bike tours - what do you like?

Hey everyone,

If you could take a second to help me out, I would greatly appreciate it...

I have found myself in the position in which I need to come up with giveaway items and/or services to provide at the end of a 40-mile charity bike ride, and was wondering if you could help me come up with ideas. Below, I've listed a series of questions I've been asking myself in trying to brainstorm this topic. Don't feel as though you have to answer each of them, but just use them as a guide in thinking about what you'd like to see at the end of a charity ride. Also, I am working with a lot of non-cyclists and extremely casual riders, and am having a difficult time approaching this event from the perspective of a casual rider. If you can help me with that perspective (especially for those of you who do these types of events with your children), that would be great. (The people I am working with keep coming up with ideas and I'm like, "No, no one would use that," but maybe people, in fact, would.)

--When you do charity rides or bike rallies, whether you ride it with all seriousness or approach it casually with your friends and/or family, what types of things are looking for when you finish?

Shade is nice, especially if it's a hot day

--Aside from food, drink and toilets, are there certain services or amenities you would like to have?

Food, drink, and toilets about cover it for me

--Are there things you find are too difficult to carry with you, but that you would love to have waiting for you at the finish line (not something of your own, but something you would receive new)?

--Are there any event keepsakes you would like to take away with you?

--I know that most of the time when I receive giveaways or "goodie bags," I end up not using any of the items I receive. Are there any items that you've received at bike events in the past that you've actually used/kept?

I do the great Peanut ride most years, and I use the water bottles they give us all year (nice quality Specialized bottles)

--Does anyone actually use a tire-repair kit (like with the glue and patch)? I only ever replace tubes/tires, but do a lot of people use these kits?

I use them occasionally, they are a good thing to have in your seat pack just in case

--Are there any types of demonstrations or interactive exhibits you would like to see, or have enjoyed, at a festival at the end of a charity ride (keep in mind, it needs to appeal to all audiences and not just hard-core riders/triathletes)?

Alright, that's about it. I've already come up with a lot of ideas, but am hoping to see some things I haven't thought of.  I know this post is long, but I appreciate your help! The event I am in regards to gets tens of thousands of participants, so it's possible you'll be one of them. I'd rather not discuss what event it is at this time, but I can tell you that it's not local to me (if you're trying to guess) . THANKS SO MUCH FOR YOUR HELP!