Providence Equity Partners to Acquite NAS?

It would make sense from a brand management perspective.  Also, perhaps someone at Providence has a plan to increase revenues from the races themselves.

Something to keep in mind is that Providence Equity is heavily invested in content delivery infrastructure.  I would think that it's easier to negotiate and execute media deals for a race when you actually own it.

 I'm curious about the implications for the Ironman 70.3 races produced by independent race production companies like Endorfun Sports. Will Providence Equity/WTC want to bring all Ironman brand races in-house?

What about shorter distances? Do they plan to start producing "Ironman 32" or "Ironman Sprint!" races? Would they license those? Will people pay $150 to register for a Sprint if it's called "Ironman"? 

Most importantly, what's the media hook? Triathlon is not a spectator sport. For the vast majority of people it's deathly boring to watch.  I'll be incredibly impressed if they can successfully mass market triathlon as a spectator sport. Still, these are very smart, very creative people. I wouldn't bet against them whatever their goal is.